Effect of Social Media Engagement on Purchase and Consumption of Sustainable Fast-Moving Consumer Products (SFMCPs): Mediating Effect of Price
Richard Kwame Nimako, Presbyterian University, Ghana School of Business Department of Business Administration and Agribusiness P. O. Box 59, Abetifi- Kwahu, Ghana.
Ebenezer Nyarko Assabil, Presbyterian University, Ghana School of Business Department of Business Administration and Agribusiness P. O. Box 59, Abetifi- Kwahu, Ghana.
Desmond Basoah, Presbyterian University, Ghana School of Business Department of Business Administration and Agribusiness P. O. Box 59, Abetifi- Kwahu, Ghana.
Enoch Kwablah Teye, Presbyterian University, Ghana School of Business Department of Business Administration and Agribusiness P. O. Box 59, Abetifi- Kwahu, Ghana.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/15795968 | Page 01 to 51
Abstract
The study aims to examine the effect of social media engagement on the purchase and consumption intention of sustainable fast-moving consumer products (SFMCPs) in Ghana, focusing on the mediating role of price. A quantitative study was conducted with online customers in Ghana. Data was collected using questionnaires distributed via online platforms, and a convenient sampling technique was employed. The hypotheses were tested using STATA for inferential analysis and potentially Structural Equation Modelling (SEM) from SMART-PLS or SPSS Amos. The sample comprised 921 participants. The results indicate a strong, statistically significant, positive effect of social media engagement on the consumption of SFMCPs. The consuming and contributing dimensions of social media engagement also had a statistically significant positive impact on price. However, the creating aspect of social media engagement had an insignificant influence on price, and the direct relationships between price and both consumption and purchase intention of SFMCPs were not statistically significant. This study however, contributes to the literature by examining social media engagement and its impact on the consumption and purchase of sustainable fast-moving consumer products, with a focus on the mediating role of price in Ghana. It provides insights for marketing strategies within the FMCG sector and contributes to the application of the COBRA model in a developing countries like Ghana.
Keywords: Sustainable Fast-Moving Consumer Products, Consumption Intention, Purchase Intention, Social Media Engagement, CBRA model.
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ASSESMENT OF THE LINKAGES BETWEEN POPULATION PRESSURE AND LAND USE PLANNING IN ARUSHA DISTRICT TANZANIA
EMMANUEL SYONGA, CATHOLIC UNIVERSITY OF MBEYA (CUoM)-TANZANIA.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/15916251 | Page 01 to 30
Abstract
This study examined the linkages between population pressure and land use planning in Arusha District, Tanzania. The study is specifically guided by three objectives which are 1. To examine factors leading to population pressure in Arusha District, Tanzania. 2. To describe the relationship between population pressure and land use planning. 3. To examine the effects of population pressure on land use planning, in Arusha District, Tanzania. The study used research design where by both quantitative and qualitative approaches were applied. Interview and Questionnaire were used to collect the information. Both qualitative and quantitative data collected analyzed and interpreted by using the statistical package of social science (SPSS). The study concludes that People are aware about the factors influencing population pressure. Factors for population pressure are rural urban migration and rapid economic development. The population growth affects long range planning of community health and medical facilities. While efforts to provide land use planning management is good. The communities are well educated and informed on land use planning in their respective area. The government of United Republic of Tanzania should help people in attaining the land for settlements by giving support where appropriate place can establish settlement in order to reduce the influx of number of people in a small area. The Municipal Council of Arusha should educate its people on the effects of poor land use on the development of nation. People should be allocated the proper areas that can use for their daily activities in order to promote development. Community members must protect land resources by avoiding improper use that destruct the land fertility that can affects the future generation. People must know that land is fixed asset that to destroy means to affect the life of living organism. Thus, in order to ensure prosperous life, land must be used properly. Departments responsible for land in county should offer important education to the people on how to protect land resource in order to ensure its strengths that can influence the development of social economic activities in the country. On-Government Organizations must cooperate with the municipal council of Arusha in ensuring that community members are getting education on how to protect land resources that can support the life of people in the nation. The further researchers are suggested that there is need to find out the contribution of population pressures towards social and economic development in Tanzania.
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GENDER-DIVERSE BOARDS AND EXECUTIVE TUNNELLING: INSIGHTS FROM NIGERIA’S LISTED INSURANCE COMPANIES
Ali, Peter Ifeanyichukwu (Ph. D), Department of Accountancy, Imo State Polytechnic, Omuma, Imo State, Nigeria.
Uniamikogbo, Emmanuel (Ph. D), Department of Accounting, Margaret Lawrence University, Galilee, Delta State, Nigeria.
Afrogha, Olufolakemi Oludami (Ph. D), Department of Accounting, MIVA Open University, Nigeria, and Walter Sisulu University, South Africa.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/16157177 | Page 01 to 28
Abstract
This study investigated the impact of board gender diversity on executive tunnelling, focusing on Nigeria’s listed insurance companies. Executive tunnelling was measured using executive compensation intensity and executive compensation burden. Using panel data from 112 observations between 2012 and 2022, the study employed Random-Effects Generalized Least Squares (GLS) regression for Model 1 (executive compensation intensity) and Fixed-Effects (Within) regression for Model 2 (executive compensation burden). The findings from Model 1 revealed a significant negative relationship between board gender diversity and executive compensation intensity, suggesting that gender-diverse boards help curb excessive executive pay. However, in Model 2, board gender diversity showed a positive but marginally insignificant relationship with executive compensation burden. Firm size was significant in Model 1 but became insignificant in Model 2, while leverage had no significant impact in either model. The study concludes that promoting gender diversity on boards can enhance corporate governance by reducing executive tunnelling, and it recommends policies to increase female board representation. Further research is needed to explore the nuanced effects of gender diversity on compensation practices in emerging markets.
Keywords: Board gender diversity, executive tunnelling, executive compensation intensity, executive compensation burden.
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