Category: Volume: 3, Issue: 9-2026 MSI Journal of Economics and Business Management (MSIJEBM)

THE IMPACT OF PUBLIC GOVERNANCE INSTITUTIONAL QUALITY ON THE ATTRACTION OF RESOURCES FOR REGIONAL DEVELOPMENT IN VIETNAM IN THE CURRENT PERIOD

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Author: Nguyen Dinh Nguyen ABSTRACT: The paper analyses the impact of public governance institutional quality on the ability to attract development resources among Vietnamese regions and provinces. Development resources consist of foreign direct investment (FDI), domestic private capital, high-quality human resources, and technological and innovative resources. To examine these relationships, the study employs a qualitative […]

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Green Transition and ESG Support Interventions for Small and Medium-Sized Enterprises: Developing a Logic Model and Evaluating Experimental Impacts in Vietnam

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Author: Do Viet Nam ABSTRACT: The purpose of the paper is to develop a logic model for an intervention integrating the green-transition and ESG support of SMEs in Vietnam and show how its impact could be measured by using a quasi-experimental design. The intervention includes ESG diagnostics, capacity building training, green-transition diagnostics, individualized action planning, […]

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Artificial Intelligence and Behavioural Finance: A Review of Investor Biases, Algorithmic Decision-Making, and Emerging Opportunities

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Author: Bhawandeep Singh ABSTRACT: Behavioural finance explains why investors do not always act as perfectly rational decision-makers. Emotions, mental shortcuts, social influence and the way information is presented can shape investment choices, sometimes leading to decisions that differ from an investor’s long-term interests. At the same time, artificial intelligence (AI)—including machine learning, natural language processing, […]

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GREEN GOVERNANCE, ENVIRONMENTAL ACCOUNTABILITY AND SUSTAINABLE DEVELOPMENT GOALS (SDGs): INSTITUTIONAL THEORY PERSPECTIVE IN OICCOUNTRIES

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Authors: Muhammad Ashraf, Dr. Amanullah Khattak, Dr. Khalid Rehman, Dr Muhammad Waseem Quershi ABSTRACT: The world system of sustainable governance is on a crossroad: although the current state of the United Nations 2030 Agenda of Sustainable Development has caused a surge in political dedication among its 193 member states, little is still known about the […]

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Green Accounting Practices, Corporate Social Responsibility and Corporate Financial Performance: Unpacking the Mediating and Moderating Mechanisms in an Emerging Economy

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Authors: Muhammad Ashraf, Dr. Amanullah Khattak ABSTRACT: There is, however, discussion of an environmental accounting–firm performance relationship in sustainability finance research, especially in emerging economies where disclosure norms and institutional pressures are significantly distinct from those in developed economies. This study aims to provide a comprehensive empirical analysis on the effects of green accounting practices […]

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Generation Z’s Behavioral Intention toward POP MART: The Mediating Role of Emotional Attachment

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Authors: Xinyu Zhan, Songyu Jiang ABSTRACT: This study examines the relationships among the four dimensions of the experience economy—entertainment, educational, escapist, and esthetic experience—emotional attachment, and behavioral intention in the context of POP MART consumption. It further investigates the mediating role of emotional attachment in the relationships between the four experience dimensions and behavioral intention. […]

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Strategic Risk, Organizational Resilience, and Institutional Reform in Post-Conflict and Transition Economies: An Integrated Study of Energy and Public Institutions

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Authors: Shafiqullah Hilal, Mir Shah Khan, Tooryalai Sangeen, Abdul Wahab Zaheer ABSTRACT: Post-conflict and transition economies face interconnected strategic risks that can undermined organizational performance, public service delivery, energy security, and institutional development. This study examinee the relationship between strategic risk, organizational resilience, and institutional reform, with particular attention to energy and public institutions. The […]

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Co-branding Partner Selection and Consumer Behavior in New-Style Tea Beverages: Evidence from Naixue

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Authors: Mazhuohong Xie, Nutteera Phakdeephirot Abstract: This study examines the associations of brand-related factors with perceived value and Perceived Brand Attitude, evaluates the pathways through which internal evaluations relate to Behavioral Intention and Behavior, and develops recommendations for improving conversion and sustained purchasing in Naixue’s co-branding campaigns. Using a quantitative cross-sectional design, the study first […]

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Globalisation vs Swadeshi: Atmanirbhar Bharat, Civilisational Economics, and the Vision of Vikshit Bharat 2047 in a Multipolar World

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Author: Rakesh Kumar ABSTRACT: Globalisation, once seen as an unstoppable process of economic and political unification, is now being reshaped by multipolarity, geopolitical fragmentation, economic nationalism, and the resurgence of civilisational identities. This paper explores whether India’s current policies—Atmanirbhar Bharat and Vikshit Bharat 2047—indicate a move away from globalisation or a strategic response to a […]

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Observed Hygiene Practices versus Staff-Perceived Compliance in University-Based Fast-Food Outlets: Evidence from the University of Calabar, Nigeria

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Authors: Okorie Jenefail Paul, Dr. Cassidy Etta Agbor, Dr Diminyi Christopher Awam, Runyi Daniel James ABSTRACT: This study examined the extent of hygiene practices adopted by fast-food outlets serving academic and non-academic staff at the University of Calabar, Cross River State, Nigeria, and compared these practices with staff’s own perception of hygiene compliance in the […]

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