Volume: 3, Issue: 9-2026 MSI Journal of Economics and Business Management (MSIJEBM) Archives

Observed Hygiene Practices versus Staff-Perceived Compliance in University-Based Fast-Food Outlets: Evidence from the University of Calabar, Nigeria

September 8, 2026September 8, 2026MSI PUBLISHERS

Authors: Okorie Jenefail Paul, Dr. Cassidy Etta Agbor, Dr Diminyi Christopher Awam, Runyi Daniel James ABSTRACT: This study examined the extent of hygiene practices adopted by fast-food outlets serving academic and non-academic staff at the University of Calabar, Cross River State, Nigeria, and compared these practices with staff’s own perception of hygiene compliance in the […]

Integrating the Health Belief Model and Theory of Planned Behavior to Explain Green Food Purchase Intention among Higher Education Students in Wuhan, China

September 3, 2026September 3, 2026MSI PUBLISHERS

Authors: Yunchen Yao, Songyu Jiang ABSTRACT: Green food consumption is increasingly connected with food quality, personal health, and sustainable production, yet favorable public attitudes do not ensure routine purchasing among students. This study integrated the Health Belief Model (HBM) and the Theory of Planned Behavior (TPB) to explain green food purchase intention among higher education […]