The Impact of Customer Preferences on Digital Banking Services Offered by United Bank of Africa in Tanzania
Michael Deogratius Matimbagu1, George Julius Babune2* MSI Journal of Economics and Business Management (MSIJEBM) Abstract: This study evaluates the impact of customer preferences on the adoption and usage of digital banking services at United Bank for Africa (UBA) Tanzania. Using a mixed-methods approach, the research focuses on key factors such as security, ease of use, […]
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