Of Better
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Mr. Dibakar Pal, M. Phil1*
- MSI Journal of Multidisciplinary Research (MSIJMR)
Abstract: If a sales girl is gorgeously rich in beauty then she always remains in better position in comparison with her contesting rivals. Such a sales girl sells better even though her product is not better. In fact she sells her better complexion not the product. But an ugly girl hardly can sell a better product. Thus better complexion and bad product is a business model. Similarly, better product and bad complexion is another model. Both are business strategies.