HALLYU IMPLEMENTATION STRATEGY IN SOUTHKOREA’S CULTURAL DIPLOMACY IN SOUTHEAST ASIAIN THE EARLY 21ST CENTURY
ABSTRACT: The Korean Wave (Hallyu) has become one of South Korea’s most influential soft power assets, significantly enhancing the country’s cultural presence and diplomatic engagement across Southeast Asia. While previous studies have primarily examined the popularity and socio-cultural impacts of Hallyu, limited attention has been devoted to the strategic mechanisms through which the South Korean […]
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