STRATEGIES FOR ENHANCING THE SUSTAINABILITY OF SEASONAL TOURISM BUSINESSES: A CASE STUDY OF THE OSUNOSOGBO FESTIVAL
Authors: Hauwa M. Adebayo, Olusola S. Folorunso, Adekunle A. Bashiru, Edward E. Akerele, Olufunmilayo O. Lawal ABSTRACT: Seasonality is one of the essential characteristics of service. Tourism being a service industry is usually besets by seasonality in its tourists patronage. This study aims to investigate sareagies for enhancing the sustainability of seasonal tourism businesses via […]
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