USE OF PRODUCT LIFE CYCLE MODEL AND MARKETING-MIX DECISION-MAKING FOR ENHANCING MARKET PERFORMANCE IN BREWERY COMPANIES IN SOUTH-EAST, NIGERIA
Ederewhevbe, Ighoteguonor Godfrey Ph. D, Department of Marketing, Southern Delta University, Faculty of Administration and Management Ozoro.
Iweka, Andrew Ngozi Ph. D, Department of Entrepreneurship and Business Innovation, Faculty of Management Sciences, University of Delta, State, Agbor, Delta State.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17205129 | Page 01 to 41
Abstract
The study examined the Use of Product Life Cycle Model and Marketing-Mix Decision-making for enhancing market performance in Brewery companies in the South-East, Nigeria. The purpose of this study was to assess the use product life cycle model for decision-making and enhancement of market performance of Brewery companies in the South-East, Nigeria. The study adopted descriptive survey research design. The research population consists of Decision-Makers in the selected companies in the South-East, Nigeria. Thus, the population was one hundred and eleven (111). The study employed the convenience and purposive sampling techniques to select respondents for the study. Moreover, the study used the descriptive analysis such as percentage, frequency, mean, standard deviation, while factor and regression analysis were used for hypothesis testing with the aid of statistical package for social science (SPSS) version 24.0. The statistical analysis used for this work was factor and regression analysis. The results indicate that a strong and statistically significant association between Use of PLCM for decision-making and enhancement of sales volume, profit and market share of Brewing firms in South-East, Nigeria. Based on the findings, the following conclusions were made; PLCM is used by brewery companies in the south-east, Nigeria. Furthermore, the product life cycle model enables these companies to have competitive edge over rivals. Lastly, the three hypotheses stated for the study, indicated that, there is a positive and significant relationships between sales volume, profit, and market shares of Brewery Companies in South-East, Nigeria.
Keywords: Product Life Cycle, Marketing-Mix, Decision-making and Market Performance.
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TECHNOPRENEURSHIP AND JOB CREATION IN DELTA STATE NIGERIA: AN EMPIRICAL ANALYSIS
Donald Onyibe, PETERSON Ph. D, Department of Business Administration, Wellspring University, Benin City.
Ewere Clinton, OKONTA, Department of Business Administration, University of Delta, Agbor.
Egbule A C Solomon Ph. D, Department of Business Entrepreneurship and Business Innovation Faculty of Management Sciences, University of Delta, Agbor. Delta State, Nigeria.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17103516 | Page 01 to 35
Abstract
This study examines the relationship between technopreneurship and job creation in Delta State, Nigeria. The main objective is to evaluate the impact of technopreneurial ventures, technological innovation, and entrepreneurial skills on direct job creation. A survey research design was adopted, and primary data were collected from 385 technopreneurs across the state. The data were analyzed using descriptive statistics, correlation, and regression analysis. The findings reveal a statistically significant positive relationship between technopreneurial ventures, technological innovation, and entrepreneurial skills on direct job creation. The study concludes that technopreneurship is a vital driver of job creation in Delta State, and recommends the establishment of tech hubs, strengthening of innovation policies, expansion of entrepreneurship education, creation of access to finance, and establishment of monitoring frameworks to assess the impact of technopreneurial support programs on job creation.
Keywords: Technopreneurial Ventures, Technological Innovation, Entrepreneurial Skills, Direct Employment.
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POVERTY ALLEVIATION IN NIGERIA REASSESSED: EXPLAINING POLICY INNOVATIONS AND IMPLEMENTATION BARRIERS, 1960-2025
Isana, Nduonofit Okon Ph. D, Department of History and Diplomatic Studies University of Abuja, Nigeria.
Ademeso, Tosin Success Ph. D, Department of Public Administration University of Abuja.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17094149 | Page 01 to 20
Abstract
This study offers a comprehensive analysis of Nigeria’s policies and programmes for poverty alleviation over a period of more than six decades, from 1960 to 2024. The research provides a meticulous examination of the historical context, policy structures, and implementation methods utilized across different government administrations, evaluating their effects on poverty reduction, economic expansion, and human development. The study assesses the efficacy of a wide range of initiatives, encompassing social welfare schemes, economic development projects, and interventions targeted at specific sectors. The analysis pinpoints crucial obstacles that impede poverty alleviation efforts, including insufficient funding, flawed implementation, corruption, a lack of coordination, and inadequate participation from stakeholders. Additionally, the research delves into the various factors that shape poverty, covering economic, social, political, and institutional dynamics. By synthesizing the lessons learned, identifying best practices, and highlighting persistent obstacles, this study puts forth actionable recommendations for policymakers, development professionals, and other involved parties to improve the effectiveness of poverty alleviation strategies in Nigeria. The conclusions add to the current body of knowledge on poverty reduction and development, providing significant insights for Nigeria and other nations confronting similar issues, and helping to inform policy decisions aimed at fostering sustainable development and enhancing citizen well-being.
Keywords: Nigerian Governance, Policy Failure, Poverty Dynamics, Institutional Reform, Anti-Corruption, Sustainable Development, Neopatrimonialism.
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CORPORATE SUSTAINABILITY DISCLOSURE AND EARNINGS MANAGEMENT PRACTICES OF PREMIUM BOARD COMPANIES LISTED ON THE NIGERIAN EXCHANGE GROUP (NGX)
IBRAHIM, Kamaluddeen Funsho Adisa, Department of Accounting, University of Abuja, Nigeria.
NDU, Mercy, Department of Accounting, University of Abuja, Nigeria.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17084888 | Page 01 to 30
Abstract
This research investigates the influence of corporate sustainability disclosure on earnings management within companies listed on the Premium Board of the Nigerian Exchange Group (NGX). The study specifically assesses how disclosures related to environmental, social, and governance (ESG) factors affect the propensity for earnings manipulation. Employing an ex post facto research design, the analysis is based on secondary data collected over a ten-year period from 2014 to 2023. To determine the relationship between the variables, a robust least squares regression technique was utilized. The results indicate that environmental sustainability disclosure significantly curtails earnings management (B=−0.4473, p<0.001), suggesting it fosters greater transparency and corporate accountability. Conversely, social sustainability disclosure demonstrated a positive and significant correlation with earnings management (B=0.5264, p<0.001), implying that engagement in social initiatives might create unintended incentives for manipulating financial reports. The impact of governance sustainability disclosure was not found to be statistically significant (B=0.1307, p=0.1046). Regarding control variables, firm size was observed to have a significant positive relationship with earnings management (B=0.0486, p<0.001), whereas leverage did not show a significant link (B=−0.0045, p=0.4086). In light of these outcomes, the study puts forward a recommendation for regulators and policymakers to reassess and amend disclosure frameworks to mitigate the adverse consequences associated with social sustainability reporting. Enhancing regulatory supervision and mandating third-party verification could bolster the capacity of sustainability disclosures to deter earnings management and champion ethical financial conduct.
Keywords: Sustainability Reporting, Financial Reporting Quality, ESG Metrics, Elite Nigerian Equities, Discretionary Accruals, Corporate Governance
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Effective Leadership and Adequate Sleep: Any Relationship?
Janet Omotola Adeyanju, Ph. D, Faculty of Education, The Nigerian Baptist Theological Seminary, Ogbomoso.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17071801 | Page 01 to 16
Abstract
Sleep is essential for the overall health and well-being of humans. It has many benefits which cannot be overemphasized. Leadership encompasses various mindsets, behaviours and responsibilities to guide individuals and organisations for achieving common goals. This paper explores the profound influence of adequate Sleep on effective leadership. Adequate Sleep is essential for cognitive function as it plays a vital role in memory consolidation, decision making and problem-solving abilities, all of which are necessary for effective leadership.
The study employs descriptive research design of the survey type to explore the existing data on Sleep and leadership and corroborate with observation and unstructured interview.
Findings from the study reveals that effective leadership styles are enhanced by having adequate Sleep. Leaders who sleep well improve their performance and also influence the sleep health of their employees. The paper encourages organisations to educate their leaders on how to have adequate Sleep and also establish sleep-friendly policies for their organisation. The paper concludes on the note that a positive relationship that cannot be overemphasized exists between effective leadership and adequate Sleep.
Keywords: Leadership, Sleep, Adequate, Effective.
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Ethical Issues Inherent in Human Resource Management in Nigeria
Rev. Elizabeth Aderonke Bolaji, Ph. D, Associate Professor of Christian Ethics and Pastoral Care and Counselling
Deputy Rector and the College Counsellor Baptist College of Theology, Oyo, Nigeria.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17048261 | Page 01 to 07
Abstract
Human Resource Management (HRM) plays pivotal role in shaping organization’s culture and practices. In Nigeria, HRM is challenged by multiple ethical concerns that impact employee relations, organization performance, and national development. This paper examines the major ethical issues inherent in HRM in Nigerian context including discrimination, exploitation, workplace harassment, and poor or none adherence to labour laws. The paper examines and analyses using contemporary literature, the causes of these issues namely: cultural norms and social expectations, economic factor, poor institutional frame work and inadequate and unstable HRM. Recommendations for best practices were suggested.
Keywords: Human resource management, employer, employee, ethical issues, Nigeria
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CHRISTIAN LEADERSHIP PRO-ACTIVENESS TOWARDS COVID19 PANDEMIC MANAGEMENT IN NIGERIA
Olalekan Olumide Fatiloro, Ph. D, Department of Administration and Leadership, Faculty of Education, Nigerian Baptist Theological Seminary, Ogbomoso. Oyo State, Nigeria.
Oladele Olubukola Olabode, Ph. D, Department of Administration and Leadership, Faculty of Education, Nigerian Baptist Theological Seminary, Ogbomoso. Oyo State, Nigeria.
MSI Journal of Economics and Business Management (MSIJEBM) | DOI https://zenodo.org/records/17044281 | Page 01 to 10
Abstract
The COVID-19 pandemic has become endemic, thereby affecting those living with and around us, with its devastating effects on humans around the globe. Invariably, everyone is concerned, both Christian and non-Christian. Christian leadership proactive measures seems to be a panacea to mitigate the effect of the pandemic among Christian community in Nigeria, However, an understanding of the concept of Christian leadership, and the impact of the pandemic on Nigerian Christian community and Christian worship as well as expectation from Christian community demand a leadership approach that would bring a succor to the people. This paper proposes a holistic leadership consultation among Christian leaders, giving full attention to the Christian community’s needs, understanding the current situation for responsiveness, thereby harnessing all Christian resources to achieve the set goals, through a demonstration of faithful stewardship among leaders.
Keywords: Christian Leadership, Pro-activeness, COVID-19 pandemic, Management
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